influence

I've finished reading a few more of the ChangeThis ebooks recently, despite my current work (over)load, but sadly none worth writing about. Also finished the small book "Fish", written by Lundon, Paul and Christensen, which has a bit of a silly story line, but essentially a good message: you can choose your attitude at work, and make work fun where ever you can.

But the one book that really got me is "Influence" (the psychology of persuasion), by Robert B. Cialdini, Ph.D. This is probably one of the best books I've ever read. It was a serious eye opener. Essentially it's about how people influence us, or how we are influenced subconsciously, when making decisions. It is filled with, often very scary, examples and scientific experiments and studies. And has really changed the way I look at some things quite a bit.

I identified a host of things that happened in my past, which are explained perfectly in this book. It is definitely a must read, in my opinion. Even if it's just to protect yourself from unethical manipulators out there in the world. I have really learnt a lot from it.